WAREHOUSING TOP STORIES
Mobility, Motorola and the Changing Channel
Fostering a channel that best fits market conditions has long been the mission at Motorola's Enterprise Mobility Group, and now the company is evangelizing a new message: Today's mobile solutions are multi-faceted and more complex, but must appear seamless to the end user.
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Video Exclusive: VSR Goes To VARTECH
Couldn't make it to BlueStar's VARTECH09 event at the Gaylord Opryland Hotel in Nashville? If that's the case, not to worry, as VSR's editorial team had a chance to experience the sights and sounds of the event, including conversations we had on the show floor with the many vendors who were showing off their latest products.
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5 Tips for Marketing on a Budget
There is no excuse anymore as it relates to not having enough time to ramp up your marketing efforts, especially when there are so many simple and quick measures you can take, even if you think you're too busy.
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How is Social Media Affecting Channel Marketing?
Are you completely baffled by social networking tools? If so, you'll want to find out what steps you can take to familiarize yourself with this new phenomenon, which is helping the channel community easily market its products and services.
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Will Windows 7 Impact the Channel?
With Windows 7 expected to ship in October, and many forward-thinking SMBs looking to make the transition, what will this new application mean for VARs and ISVs currently playing within this space?
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Top 3 Tips on Fine-Tuning Your Business Plan
Now is the time to think about fine-tuning your business, given the current fundamental changes to the economy, which are expected to affect consumer behavior for the next several years.
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Secrets of the $300 Price Point
Research has shown that the $300 price point, regardless of any electronics category, drives a product to the masses. And in the IT world, this product is the netbook, which is currently on the upswing in the SMB market.
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7 Tips for VARs to Increase Referrals
Learn how VARs and ISVs can take advantage of "word-of-mouth" marketing, such as incentive programs to increase referrals, especially since everyone loves the recognition that is experienced when a referral turns into a solid sales lead.
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6 Tips on Choosing a Leasing Company
The allure of leasing is that it enables VARs to make incremental sales, get paid up front and offload all of the payment risk, so that they can concentrate on selling and servicing the customer. Learn more about some of the facts you should consider when choosing a leasing company.
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Why Mobility is Hot
Find out how you can grab hold of a technology that is designed to have immediate direct and indirect benefits, such as increasing worker productivity, improving customer service and decreasing time-to-bill.
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Mobility Handbook 2013
Find out what resellers are doing to add mobility products to their linecards and best practices for helping clients break free from the desktop.
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