entered in to an agreement to establish a U.S. joint venture named ActivateITT to capitalize on the fast-growing mobility market.
ActivateITT will offer Tech Data's U.S.-based Value Added Resellers (VARs) a centralized and customized Platform-as-a-Service (PaaS) under the brand name "TDMobility." In addition to core services that include helping VARs and their end users with activation and renewal processes, TDMobility powered by ActivateITT will provide data services, software, hardware, accessories, technical support, billing management, asset management, and training and installation services. TDMobility will be rolled out to the channel in strategic phases throughout the coming year.
"We are thrilled to be partnering again with Brightstar to form this U.S.-based joint venture, and to accelerate our participation in the U.S. mobility market," stated Robert M. Dutkowsky, Tech Data's chief executive officer. "It is a continuation of our strategy to use the efficiency and effectiveness of our broadline business to diversify into high-growth specialty areas. The growth in the mobility market, particularly in the SMB space, and our demonstrated success with Brightstar Europe, make this an exciting and value-creating opportunity for our vendor partners, channel partners and shareholders."
The joint venture will leverage Brightstar's 2010 acquisition of OTBT, Inc., a wireless reseller solutions provider, that offers a single source for all wireless devices, activation services and software to medium-sized businesses and large enterprises.
"Since acquiring OTBT last year, we have demonstrated the market demand for our activation and billing services that allow our VAR partners to profitably and easily enhance their business offering," said Marcelo Claure, founder and CEO of Brightstar Corp. "Expanding upon our success in Europe with Tech Data, we plan to scale ActivateIT's services to Tech Data's deep and broad VAR channel access."