Marketing Strategies for the Modern VAR

— April 18, 2014

Jason Firment, BlueStar's Marketing Director for POS Solutions and Varcom, discusses marketing challenges today's solution providers face and what they must do to differentiate themselves from the competition.

Watch this videocast to find out why it's crucial to have a modern website that's maximized for SEO, why resellers should have a social media strategy, and whether client-facing mobile applications make sense for VARs to develop.

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