Aruba Expands Global Channel Program to Accelerate Growth in SME Market

10/14/2014 - With recently introduced products designed for the SME, a wide variety of new programs, promotions and SME enablement support, as well as a focused SME channel team, Aruba will target both the authorized and non-authorized partner community with a goal to bring new, authorized partners on board across the globe.

Education in the Big Easy

10/8/2014 - Last month’s VARTECH brought together 1,600+ channel executives from 30 countries, more than 120 vendor sponsors, and even a pair of pachyderms marching down Bourbon Street. VSR’s own Abby Lorden participated in a media panel on channel challenges and opportunities and shares a few highlights from that discussion.

HP to Separate into Two New Public Companies

10/7/2014 - HP plans to separate into two companies: one comprising HP’s enterprise technology infrastructure, software and services businesses, which will do business as Hewlett-Packard Enterprise, and one that will comprise HP’s personal systems and printing businesses, which will do business as HP Inc.

Ingram's Take on the SMB Cloud Market

10/7/2014 - Smaller businesses remain a core market, but opportunities are moving up stream to mid-sized companies. Ingram Micro’s Jason Bystrak, Sr. Dir. Cloud, Americas, talks about some of the specific markets and solutions that are showing growth potential.

State of the SMB Market

10/7/2014 - Half of small- and medium-sized businesses have plans to increase their technology investment in 2015. In this feature story, VSR examines the markets that have the most planned growth, the types of technology SMBs are buying, and how the sales conversation must shift for solution providers. One key tip: your customers are seeking new influencers — including non-technical sources — for input on the types of functionality they need, and why. Your move: focus on their business needs, not just the tech.
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Prime-Time Printers: The Peripheral To Watch

In VSR’s 2014 Printer Handbook, we sit down with six of the industry’s most influential printer manufacturers to discover the hottest trends in printing. At a time when hardware is suffering from increasingly diminished margins, the newest printers hit the ground running, with compelling features and functionality designed to do way more than just print receipts. How has the lowly printer made its way up the POS food chain, and how can you take a bite out of this product’s peripheral pie? Download Now >


2015 Business Optimization Summit West

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