Verizon Launches New Partner Program for Medium Business Market

— March 05, 2013

To meet the growing demand from medium businesses for cloud, advanced mobility, strategic communications and intelligent networking solutions, Verizon is simplifying its relationship with indirect sales channels and the companies that form its extensive technology ecosystem. Verizon is consolidating several existing business channel programs under a new Verizon Partner Program to make it easier for its members to expand distribution and create new business opportunities for their customers.
 
Working with a wide range of technology providers, Verizon can combine its technology solutions to meet industry-specific requirements. Verizon is focused on tailoring solutions across a wide range of industries, including healthcare, financial services, energy and utility, retail, hospitality, automotive, manufacturing, transportation, distribution and the public sector.
 
The new program tailors regional and national opportunities for systems integrators, value added resellers, agents and solutions providers to accelerate delivery and adoption of solutions for meeting medium business requirements.  Leading companies such as Tech Data Corporation, Telecom Brokerage, Inc. (TBI), SOVA and General Datatech (GDT) are among the growing list of premier channel partners within the Verizon Partner Program.
 
Members of Verizon’s new program can employ cloud solutions from  Salesforce.com to collaborate with Verizon sales teams for managing marketing development funds, deal registration and joint go- to- market opportunities.
 
Verizon Partner Program Go-To-Market Approach
The three distinct business models offered by the program are:
“Agent” –  which allows partners to sell solutions “on behalf of Verizon”
“Resale” – which offers partners the flexibility to package and market and resell services; and,
“Sell With” – which creates an opportunity to jointly market and present unified and complementary solutions to prospective customers across vertical industries.  
 
Additional information and resources for becoming a Verizon channel partner can be found at www.verizon.com/partnerprogram, which also features a video detailing the initiative.

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