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Posted Date: 2/5/2013

Tech Data Introduces Exclusive Marketing Suite for Resellers

Tech Data Corporation (www.techdata.com) announced the launch of TDEngage, an exclusive new marketing suite that enables resellers to generate new business and leads through syndicated online content from leading IT vendors, streamlining the flow of information from vendors through resellers to end users.  

TDEngage is now available free for Tech Data resellers through TDAgency, Tech Data’s in-house channel marketing services agency. An integral part of TDAgency’s resellerCONNECT marketing program for solutions providers, TDEngage includes three core modules: content management, email and an online media platform.

Benefits of TDEngage for Resellers:

Affordability: Keeps your website updated with relevant, dynamic content for free. Branded end-user marketing campaigns, complete with emails and landing pages, are available for a nominal license fee.

Easy to use: Simply register, choose content and place the link on your website to automatically turn your site into a dynamic information source for end users, as well as a cost-effective lead source for you.

Flexibility: Choose the vendors and product categories to feature. Content can be organized under a central tab or completely integrated with your existing site content.

Comprehensive: Get the fresh content your customers want, customized marketing campaigns to produce targeted leads, and insightful reporting to fine-tune content and future campaigns.

Customer Experience: End-user customers can simply click on the built-in vendor stores—filled with engaging marketing content, white papers, videos, complete product features and specifications, and more—or browse through the catalog. Built-in filters make it easy to find what customers are looking for—fast.

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