JCPenney Puts the Brakes on RFID Rollout

— January 29, 2013

A well-publicized announcement last year by CEO Ron Johnson set JCPenney on a course to become the poster child for item-level RFID. In an interview with Forbes magazine, Johnson said JCPenney would be virtually 100% RFID enabled in its stores by February 1, 2013.

Not any longer. The aggressive deadline Johnson announced has been rescindedi, according to a letter sent to suppliers. The letter, which was reported in a SupplyChainDigest story on 1/29/13, sharply modifies the plan and scales back the ambitious 100% goal.

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