Ingram Micro, this week, announced the winners of its 2012 Smart Partner awards.
The annual accolades were presented to 16 of the distributor’s top-performing IT vendor partners in the U.S. during the 2013 Ingram Micro Experience marketing services kickoff, which took place earlier this month at the Performing Arts Center in Cerritos, Calif.
“The 2012 Smart Partner awards recognize those technology manufacturers and vendor partners who embraced the opportunity to do business differently. Each of these winners utilized outside of the box thinking and unique strategies to successfully team with Ingram Micro and enable our channel partners to grow their businesses and maximize their IT sales and services potential,” says Jennifer Anaya, vice president of marketing for Ingram Micro North America and executive host of the 2013 Ingram Micro Experience.
This year’s Most Valuable Player (MVP) award was presented to Juniper Networks. The Marketing Advantage Program (MAP) award went to emerging cloud vendor Veeam. Additional 2012 Ingram Micro Smart Partner award winners included:
- Cloud: Citrix Systems
- Commercial Systems: HP PSG
- Components: Intel
- Consumer Electronics: Samsung
- Data Capture/POS: Elo Touch Solutions
- Data Center Infrastructure: EMC
- Document Imaging: Fujitsu
- Mobile: T-Mobile
- Networking: Cisco
- Physical Security: Axis Communications
- ProAV/Digital Signage: NEC
- Security: McAfee
- Software: Microsoft
- Data Center Software: VMware
A major contributor to the success of these 16 vendors in 2012 has been Ingram Micro’s new divisional structure. Launched in 2010, Ingram Micro’s North American organization accounts for six specific divisions and 16 complementary business units (BUs), each of which are designed to generate greater business synergy and cross-over sales opportunities with – and for – Ingram Micro channel partners.
“Our new structure and approach to the market has allowed us to be more nimble and engage our vendors in a more personalized and accountable distribution relationship that clearly aligns with their goals and the goals of our channel partners,” says Paul Bay, executive vice president, Ingram Micro North America.