Posted Date: 10/25/2011
Avnet Technology Solutions Helps Resellers Capitalize on Business Analytics
Avnet Technology Solutions announced its new “Destination: Analytics” initiative to accelerate sales of IBM business analytics software in the U.S. and Canada. As part of this initiative, Avnet has created a dedicated team of business analytics experts who will provide solutions training, marketing and enablement programs to IBM value-added reseller partners. Destination: Analytics is designed to help partners sell complete data center solutions into high-growth, vertical markets by leveraging Avnet and IBM’s channel support in the growing the business analytics market.
Avnet’s business analytics initiative will focus on four main areas:
- Helping business partners identify the market opportunity and their role in it;
- Providing partners with the sales and technical skills needed to pursue market opportunities;
- Accelerating partners’ ability to develop qualified prospects;
- Enabling partners to leverage vertical market expertise to grow their business analytics businesses.
Additionally, IBM business partners can gain expertise in high-growth industries with Avnet through Avnet’s SolutionsPath vertical practices for the energy, finance, government, healthcare and retail markets in conjunction with Destination: Analytics which offers channel-ready business analytics solutions.
As a part of its Destination: Analytics initiative, Avnet will provide partners with business analytics market education, sales mastery training, proof of concept solutions designs, demand generation activities, solutions playbooks, and certification assistance. In addition, partners can leverage Avnet’s dedicated business analytics team through every phase of the sales cycle.
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