To help drive greater demand for its MSP partners and provide additional visibility into key market trends, N-able Technologies announced that it joined the Independent Community Bankers of America (ICBA). Recognized as the nation’s voice for community banks, ICBA encompasses nearly 5,000 community banks of all sizes and charter types throughout the U.S.

 

“The community banking industry represents a lucrative marketplace for N-able’s MSP partners and remains among the fastest growing vertical sectors for managed IT services,” says Derik Belair, vice president, marketing and business development, N-able Technologies. “We are thrilled to be on the front lines with ICBA and we see tremendous upside to our membership in the organization. We know it will help us to deliver greater business value and market insights to our channel partners.”

 

ICBA membership will further N-able’s ability to generate qualified leads through its Midmarket Partner Program and build greater brand visibility for its N-central technology within the financial services industry.

 

“It’s wonderful to see N-able invest and take the initiative to get to know the ins and outs of the verticals we serve, and build brand recognition at the end-user level so we can go into an account with a greater sales and marketing advantage,” says Brent McCasland, president, CFO & partner, CalTech, a successful MSP specializing in the financial industry.

 

“From day one of our partnership, N-able has always shown a genuine interest in helping us improve our service offerings to the financial industry,” says McCasland. “By partnering with N-able, we have many options to better support our banks with compliance and security requirements through our managed services offering, or reselling N-central to internal IT departments. This flexibility gives banks the right solution for their needs.”