 In This Issue
January 2012 |
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| Magazine Sections |
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| Cover Story: |
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| Why Service-based Solutions are Big Business for VARs |
| 01/27/2012 |
| Author: Julie Ritzer Ross |
| A paradigm shift is occurring, with increasing numbers of channel players adopting a hardware-as-a-service, software-as-a-service, or cloud service stance in an effort to compensate for shrinking margins. The goal: to establish a more competitive platform for attracting and maintaining SMB clients. |
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| First Read: |
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| Cleaning House |
| 01/27/2012 |
| Author: George L. Koroneos |
| Thanks to numerous innovations in 2011, the Channel is changing at a rate we haven't seen in years. |
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| Feature Story: |
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| Smarter Solutions for VAR Customers |
| 01/27/2012 |
| Author: George L. Koroneos |
| This year's Business Optimization Summit focused on the theme of The Enterprise Approach: Smarter Solutions to Serve Your Customer. The goal of the event was to motivate solution providers to move beyond the role of a technology reseller and seriously consider adding new services and solutions to their portfolio to make themselves more integral to their clients. |
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| SMB Warehouses Move Beyond Barebones Tech |
| 01/27/2012 |
| Author: Julie Ritzer Ross |
| Unlike many other SMB sectors served by the channel, warehouses and distribution centers have yet to become hotbeds of state-of-the-art technology. However, applications once considered appropriate almost exclusively for larger entities are now becoming a reality within the SMB space. |
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| Industry Perspective: |
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| Q&A with Juliann Larimer |
| 01/27/2012 |
| Author: George L. Koroneos |
| Motorola's Juliann Larimer sat down with VSR to talk about her new position, the role AIDC plays in Motorola, and the next stages of the company's PartnerEmpower program. |
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