DYMO announced that DaySmart Software, an independent software vendor (ISV) specializing in business automation and management software for retail service-oriented businesses, has joined the DYMO Partner Alliance program in the U.S. at the Gold level. Through the program, DYMO will provide DaySmart Software with tailored sales and marketing services to support the integration of DYMO identification solutions into the company’s customized offerings for the beauty, wellness, body art and pet care sectors.
Multi-faceted label printing and identification solutions are becoming a critical infrastructure component for an increasing number of small- and medium-sized retail service organizations. Hair and nail salons, spas and pet groomers are using the solutions to streamline and expedite core business functions, including appointment scheduling, payroll and accounting, inventory management and product labeling, sales, marketing, mailing and reporting. Automating these essential, resource-intensive processes improves productivity and allows employees to dedicate more time and energy to satisfying and retaining clients.
DaySmart Software’s specialized programs are designed to meet the evolving needs of professional retail service businesses through ongoing software development based on continuous engagement with business owners. Currently, more than 18,000 companies worldwide utilize DYMO label writers as part of a complete DaySmart Software installation.
The DYMO Partner Alliance program, launched in February 2012, offers value-added resellers (VARs) and ISVs a wide range of support, tools and information – from co-branded marketing collateral, to field and technical support, to product training and certification – to help develop and strengthen their vertical market selling solutions through the integration of high-quality on-demand label printing applications. Featuring three tiers – Bronze, Silver and Gold – the program is designed to provide customized sales and marketing support for individual VAR and ISV partners.