For 2013, BlueStar will introduce new educational workshops and presentations focusing on embracing new technologies and trends as well as overcoming new and future industry challenges. eChannel News will present a new VARTrends specialty session on marketing and business issues that resellers face in their daily operations.
BlueStar has also completely updated the Solutions Sessions for 2013 with an interactive and informative format, designed to give Reseller partners the tools and training they need to be successful across multiple vertical markets. These all-new Solutions Sessions will present truly complete solutions as well as industry insight from top channel professionals. Major manufacturers, solution providers, and independent software vendors will be on the CodeZone trade show floor to showcase new solutions and build key strategic relationships with VARs from across the Americas.
BlueStar has produced the VARTECH series of trade show and educational events for more than a decade, and it has quickly grown to be one of the most highly anticipated and widely attended events in the technology solutions channel. Recent VARTECHs have previously been held in Miami, Florida; Toronto, Canada; Berlin, Germany; and Birmingham, UK. VARTECH US/LATAM 2012 was the first-ever Mobile VARTECH, hosting hundreds of VARs and other channel partners for a three-day cruise to the Bahamas.
VARTECH has also expanded to include multiple global events in the VARTECH Educational Series, including Pan-European and Latin America Technology Summits, as well as regional road show events across North America. BlueStar hosted more than 30 events worldwide in the VARTECH Educational Series in 2012, with thousands of attendees across the globe.