2014 Business Optimization Summit

The Hybrid Channel Dynamic

October 27 - 29, 2014 | The Roosevelt Hotel | New York, NY



In the past few years, Channel stakeholders have experienced massive changes and transitions in go-to-market strategies and the types of solutions they deliver to their clients and partners. As the economy has ebbed and flowed, so have the expectations of what technologies IT integrators provide their customers, the way they deliver and support those products and how they engage in business with vendors and other resellers.



At VSR, we are seeing a huge flux in the definition of the words solution provider, vendor, integrator and reseller, but what remains the same, is the need to expand your company intelligently and invest in products and partners that will differentiate your business from the competition. Whether it’s adopting managed services for new recurring revenue, investing in software to offset decreasing margins in hardware or adding adjacent solutions to your portfolio to expand your relationship with a client, today’s solution providers sell more than just technology—they are selling the keys to success. But success requires breaking the thought process of “what worked yesterday will work tomorrow.” That’s where the Business Optimization Summit can help you.


The East Coast edition of VSR’s Business Optimization Summit is returning to New York’s prestigious Roosevelt Hotel with one goal in mind—to help you build and expand your business and stay relevant in the ever-changing IT market. All attendees will have access to networking opportunities with high-level IT executives and expertly-curated educational sessions featuring industry thought leaders and consultants. Our goal is to make sure that you leave with tactical ideas and strategies that you can implement into your business immediately.



Educational session topics for VSR’s Business Optimization Summit include:

  • The Hybrid Solution Provider: Blurring the Line Between Reseller and Innovator
  • Key Strategies for Better Customer Engagement
  • The Rise of the Software Provider: The Future of Innovation
  • Best Practices for Successful IT Collaborations