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2012 Business Optimization Summit


Sunday, December 9, 2012 / Arrival Day
3:00 - 7:00 pm Registration
6:00 - 7:00 pm Welcome Reception
7:00 pm... Sponsor Dinners
Monday, December 10, 2012 / First Day of Sessions
7:45 am - 4:00 pm Registration
7:45 - 8:30 am Networking Breakfast
8:30 - 8:40 am Welcome Comments
Albert Guffanti, Publisher, Vertical Systems Reseller
8:40 - 9:30 am Opening Keynote
Preparing the Channel for a Consumer-Driven World

Keynote Speaker: Jim Carroll, Author; Innovation & Trends Expert

As consumers become increasingly more tech savvy and require less handholding when it comes to information gathering, executives in every vertical market are considering new technologies to help them improve the consumer experience. The good news – they are turning to solution providers to create and install these new technologies. Discover what it takes to help your clients succeed in this consumer-driven world.
9:30 - 9:40 am Editorial Welcome
George Koroneos, Editor, Vertical Systems Reseller
9:40 - 10:30 am General Session
Analyst Perspective

Speaker: Tiffani Bova, Vice President, Sales & Channel Strategies WW, Technology & Service Provider Research, Gartner

One of the tech industry’s top analysts explains how the Channel is changing, and identifies the solutions and trends that should be top of mind for resellers and their partners.
10:30 - 11:05 am Networking Break
11:05 - 11:50 am General Session
The Intersection of Business Intelligence and CRM

Speaker: David Rosenthal, President & CEO, Atidan LLC

It takes more than just software to create truly intelligent data mining and customer relationship management solutions. In this case study, learn why BI and CRM solutions are the next-generation technologies your clients are demanding, and what steps you should take to sell these types of tools.
11:55 am - 12:35 pm General Session
VAR Roundtable on Business Management Best Practices

Moderator: George Koroneos, Editor, Vertical Systems Reseller

1) Daniel Haurey, President, Exigent Technologies LLC
2) Brad Holaway, President, Copperstate Restaurant Technologies
3) Jay Steinmetz, President, Barcoding Incorporated
4) James Stewart, President, Advanced Data Systems

VSR editor George Koroneos interviews a panel of solution providers to find out how their businesses have changed over the past few years. Topics will include salesforce management, portfolio augmentation, and the transition to new business models.
12:35 - 1:45 pm Networking Luncheon with Topic Tables
1:45 - 3:10 pm Speed Networking Segment / Plaza Ballroom
Business Building: Speed Networking

Facilitator: John Wilkinson, CEO, Thoughtwav Inc.

Our seasoned partnering expert will pair attendees based on their profiles and partnering objectives for the purpose of relationship building, with an eye on successfully building new networking connections and collaborations.
2:00 - 3:00 pm General Session
CompTIA Quick Start Session to Managed IT Services

Speaker:  John Barbieri, Authorized Instructor & Consultant, CompTIA

This presentation helps solution providers better understand how to establish a solid customer base, expand their managed services offerings and evaluate different pricing considerations for their company. This session dives into customer collaboration techniques and how to partner effectively. Solution providers walk away with easy-to-implement steps that elevate their business to the next level, whether they are just starting or have been offering managed services for years. Session attendees also receive the CompTIA Quick Start Guide to Managed IT Services.
3:15 - 4:00 pm General Session
Executive Thought Leadership: Tech Innovators on Industry Trends

Moderator: George Koroneos, Editor,
Vertical Systems Reseller

1) Matt Andrews, Director US Channel Retail Sales, NCR
2) John Badovinac, Sr. Manager, Acquirer Relations, Discover Network
3) Carla Cicero, Vice President, Data Capture/POS, Ingram Micro U.S.
4) Henry Helgeson, Co-CEO, Merchant Warehouse
5) Michael Mughetto, MSSSI Vice President, NA Distribution, Motorola Solutions

VSR leads a round table discussion about where the Channel is heading, what technologies are spurring innovation, and which business models are opening up the most opportunities for solution providers.
5:00 - 6:00 pm Cocktail Reception
Tuesday, December 11, 2012 / Closing Day 
7:45 am - 11:25 am Registration
7:45 - 8:30 am Networking Breakfast
8:30 - 8:40 am Day Two Opening Comments
George Koroneos, Editor, Vertical Systems Reseller
8:40 - 9:25 am Day Two Keynote
Strategies for Selling Cloud-Based Solutions

Keynote Speaker: Tim Harmon, Principal Analyst, Forrester Research Inc.

Everyone is talking about the benefits of cloud computing, but few experts are actually explaining the best strategies for transitioning to a cloud. In this session, learn what cloud-based business models make the most sense for VARs, and what low-hanging solutions represent the best entry point into cloud services.
9:25 - 10:00 am Networking Break
10:00 - 10:50 am General Session
End-User Panel: What's Your Business Challenge?

Moderator:  Abigail Lorden, Editor-in-Chief, Hospitality Technology &
Vertical Systems Reseller

1) Dean Cohagan, Category Manager Fresh, Duane Reade
2) BJ Emerson, Vice President of Technology, Tasti D-Lite
3) Cathryn Hondros, Vice President of Information Systems, Wacoal America Inc.

Discover what challenges are keeping your clients up at night – right from the source. In this discussion, learn how solution providers can help their customers succeed in today’s consumer-driven market, and the technologies and services clients are demanding.
10:55 - 11:45 am General Session
Helping Your Customers to Envision and Implement Their Mobile Strategies

Speaker: Jason Richelson, CEO & Founder, Shopkeep

From the warehouse, to the hospital, to the retail showroom floor – just about everyone is turning to a mobile solution to boost sales and productivity, and offer consumers the information they need as quickly as possible. In this session, listen to system integrators describe what it takes to launch a successful mobile solution.
11:45 - 11:50 am Summit Closing Comments
Albert Guffanti, Publisher, Vertical Systems Reseller