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2010 Business Optimization Summit

AGENDA

Thursday, November 4, 2010 / Opening Day
9:15 am - 6:30 pm Registration
9:50 - 10:00 am Welcome Comments and Keynote Speaker Introduction
Albert Guffanti, Group Publisher, Vertical Systems Reseller
10:00 - 10:50 am
Opening Keynote
FOCUSING ON PARTNERSHIPS

Speaker
- Mark Kroh, Vice President, Global Channels, Motorola
In today's world, change is constant. In fact, it's inevitable. The evolution the IT industry has experienced over the last 18 months is not an anomaly and in fact we can expect continued change now that buyers are sourcing IT solutions differently than they have in the past. The question is: how will you evolve your business model to stay relevant to your customers and prospects and differentiate your business from your competition. Join Motorola’s Mark Kroh as he kicks off this year's Summit with an enlightening keynote on partnering, staying relevant and embracing change.
10:55 - 11:45 am
General Session #1
INSIGHTS FROM THE SOLUTIONS FIRST COUNCIL
 
Moderator
- Albert Guffanti, Group Publisher, VSR
 
Panelists
- Todd Baggett, President / COO, RedLine Solutions
- Tom Beusch, CEO, Miles Technologies Inc.
- Brian Marcel, Chairman, IBCS Group Ltd.
-
Michael E. Stryczek, CEO, American Barcode and RFID

Moderated by Albert Guffanti, VSR's publisher, this panel discussion will feature three of the founding members of the Solutions First Council. The discussion will focus on how these executives have already recognized and responded to the current channel paradigm shift. Through real-world examples and best practices you will gain insights into the journey and how you can follow suit.
11:50 am - 12:35 pm
General Session #2
BUSINESS, CREDIT AND REGULATORY TRENDS IN SMALL BUSINESS TODAY
 
Speaker
- Richard Hastings, Macro and Consumer Strategist, Global Hunter Securities, LLC

Richard Hastings, Macro and Consumer Strategist with investment bank Global Hunter Securities will take the pulse of the small business environment today. Key perspectives will include commercial credit best practices, regulatory updates, contract issues, lending conditions and lending sentiment, and updates from the latest surveys of business credit managers from The Credit Research Foundation.
12:35 - 1:50 pm Networking Lunch with Topic Tables
1:50 - 3:10 pm
General Session #3
BUSINESS BUILDING: "SPEED DATING"
 
Speakers
- John Wilkinson, CEO, Thoughtwav Inc.
- Jacqueline Franklin, Director, Client Services, Thoughtwav Inc.

Our seasoned partnering experts will pair attendees based on their profiles and partnering objectives for the purpose of relationship building, with an eye on successfully building new networking connections and collaborations.
3:15 - 4:00 pm
General Session #4 / Workshop Format
SOFTWARE AS A SERVICE (SaaS)
 
Speakers / Facilitators
- Travis Austin, CEO, Rezitech, Inc.
- Chris Wiser, CEO, TechSquad

As the demand increases for more service-oriented options, Software as a Service, or SaaS, has opened up a new market for the channel. This workshop will teach you SaaS basics you need to know, as well as provide tips and best practices to help you garner success in this area.
5:00 - 6:00 pm Cocktail Reception
Friday, November 5, 2010 / Closing Day 
7:45 am - 2:30 pm Registration
7:45 - 8:30 am Networking Breakfast
8:30 - 8:35 am Day Two Opening Comments
Albert Guffanti, Group Publisher, Vertical Systems Reseller
8:35 - 9:20 am
Day Two Opening Session
PEER-TO-PEER PARTNERSHIPS

Speaker
- Diane Krakora, CEO, Amazon Consulting

Having recently completed research on partner collaboration, Diane Krakora, CEO of Amazon Consulting, will present their research findings and examine when and where solution providers are collaborating and why are they being successful. What are the drivers of collaboration and what are the inhibitors to successful peer-to-peer partnerships? Learn how to develop effective relationships with other solution providers and how to know if the partnership is going wrong.
9:25 - 10:15 am
General Session #5
MANAGING RISK & REDUCING LIABILITY
 
Speaker
- Neil S. Ende, Managing Partner, Technology Law Group

For today's VARs, meeting customers' needs and expectations is undoubtedly a constant concern. At the same time you want to ensure you are providing the highest level of advanced service, without putting your own business in jeopardy. This session addresses how you can successfully accomplish this, while safely and strategically ensuring your own business continuity.
10:15 - 10:30 am Networking Break
10:30 am - 12:30 pm
General Session #6
NEGOTIATING WORKSHOP: TOOLS TO OPTIMIZE REVENUE GROWTH & SALES MANAGEMENT EFFECTIVENESS

Speakers
- Bill Garcia, Managing Partner, TableForce (formerly Garcia & Associates)
- Mark Inman, Partner, TableForce

Back by popular demand, Bill Garcia provides a "refresher course" on how to negotiate for success. During this session, you'll learn negotiation secrets that will allow you to come out on top...every time.

* Please note: If you attended this workshop at the 2009 event, new material will be covered that will build on Garcia's invaluable session.
12:30 - 1:15 pm
Networking Lunch
1:15 - 2:30 pm
General Session #7
WHAT DO END USERS WANT? - Study Findings & Discussion

Moderator
- Albert Guffanti, Group Publisher, VSR
 
Speakers
- Adam Blair, Executive Editor, RIS News
- Jill Kerr, Vice President of Industry Development, CompTIA
- Abigail Lorden, Editor-in-Chief, Vertical Systems Reseller and Hospitality Technology

As a VAR and/or ISV, you probably lie awake at night thinking: "What do end users really want?" This session will help alleviate some of the sleepless nights as research from various vertical markets is presented and the study presenters then form a panel for additional study highlight discussion. 
2:30 - 2:35 pm Summit Closing Comments
Albert Guffanti, Group Publisher, Vertical Systems Reseller