Mr. Weidler founded WineWare Software Corporation, Paso Robles, CA with his wife Suzanne in 2004 and the company has grown to a market leading position serving over 400 wineries and wine shops throughout the U.S. and Canada. Prior to WineWare Software, Jeff held various executive management and director positions in Silicon Valley and took 2 technology companies public in the '80's. His first position was a programmer in 1965. He was educated at the University of Colorado. He is an avid golfer and gourmet camper. As a Philadelphia conference note, Jeff was born a "Pennsylvania Dutchman" in Lancaster County, PA.